PERSONAL ONLINE COACHING | TRAINING APP | APPAREL
BUILT FOR A HIGHER STANDARD
BUILT FOR A HIGHER STANDARD
Meet Your Coach
pj
Fitness has been a part of my life for over a decade, but my approach to coaching was shaped long before I ever worked with clients.
I spent 10 years working as a Biomedical Scientist, developing a deep understanding of human physiology, health, and evidence-based practice. During that time, I became increasingly fascinated by performance, body composition, and the factors that allow people to create lasting change.
In 2019, I completed my first coaching qualification and began working with clients alongside my scientific career. Since then, I've continued to invest heavily in my education, completing a second coaching qualification in 2024 and learning from some of the most respected coaches in the industry.
Over the years, I've worked with more than 60 clients across the world, helping busy professionals, athletes, and everyday individuals build stronger physiques, improve performance, and develop sustainable habits that last.
My coaching combines scientific understanding with real-world application. There's no unnecessary complexity, no extreme methods, and no one-size-fits-all approach. Instead, you'll receive a personalised system built around your goals, lifestyle, and long-term success.
Today, I deliver a premium coaching experience through the BIGGER BADDER BETTER app, providing structured training, tailored nutrition guidance, ongoing support, and accountability every step of the way.
My goal isn't simply to help you achieve a short-term transformation.
It's to help you build the knowledge, habits, and confidence to perform at a higher level for years to come.
built for a higher standard
built for a higher standard
Who This Coaching Is For
This coaching is exclusively for men who are serious about improving their physique, performance, and long-term relationship with training and nutrition.
It is designed for men who want structure, accountability, and a clear system — not guesswork, extremes, or short-term fixes.
Whether your goal is to build muscle, reduce body fat, or develop a more athletic and capable physique, this coaching provides a tailored approach built around your lifestyle and goals.
This is for you if:
✓ You want a personalised plan instead of generic training programs
✓ You struggle with consistency and want accountability
✓ You want to build a strong, lean, athletic physique sustainably
✓ You value evidence-based coaching over fitness trends
✓ You are ready to commit and take your training seriously
What You Get Inside 1:1 Coaching
This is a fully personalised 1:1 coaching experience built around your goals, training history, and lifestyle — delivered through a structured, all-in-one coaching system.
You will receive:
• A fully customised training programme built for your goal (muscle gain, fat loss, or recomposition)
• Personalised nutrition targets with ongoing adjustments based on progress
• Full workout tracking inside the coaching app so every session has structure and progression
• Nutrition tracking to keep you consistent, accountable, and in control of results
• Habit tracking to build consistency with key behaviours outside the gym
• Hydration tracking to optimise performance, recovery, and daily energy
• Weekly check-ins with feedback, adjustments, and accountability
• Direct coaching support for questions, decision-making, and ongoing guidance
• Clear progression tracking so you always know exactly what to focus on
Everything is delivered inside the BIGGER BADDER BETTER app — giving you a complete system for training, nutrition, habits, and accountability in one place.
This is not a static programme or generic plan.
It is a fully guided coaching process designed to remove guesswork and create consistent, long-term results through structure, data, and accountability.
‘Without a doubt, the constant support and advice from PJ. My training plan is
adjusted regularly to keep things fresh, challenging, and enjoyable. PJ checks in
every week to review how my training and nutrition have gone, and uses that
feedback and data to make adjustments where needed. Whenever my macros
change I can ask for examples of meal plans to show how I can easily achieve this
around my current eating habits. Having that ongoing support and accountability has
made a huge difference’
‘PJ will give you all the tools, knowledge, and support you need to completely
transform your training and take it to the next level’.
‘The consistency and quality of my training sessions have improved massively, and
as a result, so have my strength levels. I've added 50kg to my back squat and 10kg
to my chest press. Before I started, I could barely manage 6 pull-ups, whereas now I
can comfortably complete 4 sets of 8 reps. Seeing that progress has been super
rewarding’
‘PJ supports and listens, especially when life gets in the way – He is patient
and understands each client is different and has different expectations. He
has a great ability to make you want to push forward and support without
being pushy and demanding’
Ready to Bbb?
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